Digital Couponing, A Modern Way to Save Money on a Century-Old Tradition
by Sasha Estrella-Jones
This article will teach you how to save and stretch your money by looking at three different methods of digital couponing, via apps for Target, Shopkicks and Ibotta.
During a time when so many of us feel uncertain and anxious about the future of the United States, oftentimes drained by the constant feed of depressing news, there is one thing that will always remain true: the desire to save money! With the price of everything going up, except your salary, if you haven’t jumped on the digital couponing bandwagon, now is the time.
Couponing in the U.S. has been around for over 130 years! In the late 1880’s, Coca-Cola was not yet the household name it is today; but rather simply an idea by Atlanta based pharmacist, Dr. John S. Pemberton. As Dr. Pemberton sought out investors to finance his company, he crossed paths with Atlanta businessman Asa Candler.
In 1887, Candler suggested giving away coupons for a free glass of Coca-Cola as a means to boost interest in the product, and subsequently increase sales. While many of his time thought the idea of giving away a product for free was foolish, it turns out Candler’s move was financially lucrative, as the coupon helped introduce Coca-Cola to millions, many of whom became loyal customers. While Asa Candler is given credit for creating the first coupon ever, couponing has evolved a long way, since its beginning in the 19th century.
The inventions of both the computer and cellphone allowed for couponing to move out of magazines, newspapers and supermarket circulars and onto screens. Digital couponing has changed the game by allowing couponing to be more convenient and arguably more accessible to a larger audience.